How To Patent A Slogan: Turn Your Catchy Phrase Into A Protected Asset

How To Patent A Slogan

Have you ever come up with a catchy slogan that perfectly captures your brand identity and message? Do you want to protect it from being copied or used by others without your permission?

In this article, I’ll share with you the latest information on how to trademark a slogan, which is the legal term for registering a word, phrase, design, or logo that identifies your goods or services.

I’ll also explain why trademarking a slogan is important, how to do it, and what to avoid.

How To Patent A SloganCourtesy:Canto
How To Patent A Slogan
Courtesy:Canto

Why Trademark a Slogan?

Trademarking a slogan can give you several benefits, such as:

  • Protecting your slogan from being registered or used by others without your consent. This can prevent confusion, dilution, or infringement of your brand identity and reputation.
  • Establishing your ownership and exclusive rights to use your slogan in connection with your goods or services. This can help you build trust and loyalty with your customers and potential customers.
  • Enhancing your brand recognition and value. A slogan can help you communicate your brand message, personality, and values to your target audience. It can also make your brand more memorable and distinctive, giving you a competitive edge in the market.

How To Patent A Slogan

To trademark a slogan, you need to follow these steps:

  1. Conduct a trademark search. Before you apply for a trademark, you need to make sure that your slogan is not already registered or in use by someone else in the same or related category. You can do this by checking the Trademark Electronic Search System (TESS) database on the USPTO website.
  2. Fill out and file a trademark application. Once you have confirmed that your slogan is available, you need to complete and submit a trademark application to the USPTO. You can do this online through the Trademark Electronic Application System (TEAS) or by mail. You need to provide information such as your name, address, contact details, description of your goods or services, and a specimen of your slogan as it is used in commerce. You also need to pay a filing fee, which ranges from $225 to $400 per class of goods or services.
  3. Wait for the examination and approval. After you file your application, it will be assigned to a trademark examiner who will review it for compliance with the trademark laws and rules. The examiner may issue an office action, which is a letter that requests additional information or clarification, or raises an objection or refusal. You need to respond to the office action within six months, or your application will be abandoned. If your application meets all the requirements, it will be published for opposition, which is a 30-day period where anyone can challenge your trademark. If no one opposes your trademark, or if you successfully overcome any opposition, your trademark will be registered and you will receive a certificate of registration.

What to Avoid When Trademarking a Slogan

Trademarking a slogan is not always easy or straightforward. There are some common pitfalls and mistakes that you should avoid, such as:

  • Choosing a slogan that is generic, descriptive, or misleading. These types of slogans are not eligible for trademark protection, as they do not distinguish your goods or services from others. For example, you cannot trademark “Best Pizza” or “How to Lose Weight” as slogans, as they are merely descriptive of the goods or services. You also cannot trademark “Made in USA” or “Organic” as slogans, as they are misleading or deceptive if they are not true.
  • Choosing a slogan that is similar or identical to an existing trademark. This can cause confusion, conflict, or infringement with the owner of the existing trademark, and result in a rejection or opposition of your trademark application. For example, you cannot trademark “Just Do It” or “I’m Lovin’ It” as slogans, as they are already registered by Nike and McDonald’s, respectively.
  • Choosing a slogan that is offensive, scandalous, or immoral. These types of slogans are not allowed for trademark protection, as they violate the public policy or morality. For example, you cannot trademark “F*** You” or “Kill Them All” as slogans, as they are offensive and immoral.

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